The Rise of the Stussy Hoodie
The Rise of the Stussy Hoodie From Surfboard to Streetwear: The Humble Beginnings Before it was emblazoned on hoodies, the now-iconic Stussy logo lived on surfboards, scribbled by hand in the sandy workshops of Laguna Beach. Shawn Stussy wasn’t trying to start a brand—he was signing his art. That raw, unfiltered script would go on…