Build Trust with Behind-the-Scenes Content

In today’s digital world, people don’t just buy from companies—they buy from brands they trust. One of the most effective ways to build that trust is by showing your audience what goes on behind the scenes. Whether you run a small business, manage a team, or create content online, sharing behind-the-scenes (BTS) content can help you connect with your audience, build trust, and show your authentic authority.

In this guide, we’ll explain everything you need to know about using behind-the-scenes content. You’ll learn how it works, why it matters, and how you can use it to grow your brand and audience naturally.

What is Behind-the-Scenes Content?

Behind-the-scenes content shows your audience what happens “off-camera” or outside the polished version of your brand. This could include:

How your product is made
What your workspace looks like
A day in your life or your team’s life
Bloopers, mistakes, and lessons learned
Planning and preparation for launches or events

People love seeing real, unfiltered content. It helps them feel closer to your brand and see the human side behind your business.

Why Behind-the-Scenes Content Builds Trust

Here’s why showing the “real you” helps build trust with your audience:

1. It Shows Transparency

Being open about how things work in your business or creative process shows that you’re not hiding anything. This builds credibility and shows honesty.

2. It Makes You More Relatable

People connect more with people, not just logos. When your audience sees your struggles, growth, or everyday work, they’re more likely to relate to you and support your journey.

3. It Highlights Your Expertise

By showing your process, tools, and knowledge, you’re naturally proving your skills and authority in your field. You don’t have to brag—your content will speak for itself.

Types of Behind-the-Scenes Content You Can Share

There are many ways to share behind-the-scenes content. Let’s look at some examples:

1. Work in Progress (WIP)

Show how your product or content is made. If you’re a designer, show sketching or design phases. If you’re a baker, show the baking process. This helps people appreciate the effort behind your work.

2. Team Introductions

Introduce your team members, even if it’s just you! Share stories about how you started, what motivates you, or what a day at work looks like. This creates a human connection.

3. Creative Process

If you’re a content creator, artist, or storyteller, show how you develop your ideas. For example, if you create visual content, you can talk about how you build storyboards. One excellent resource many creators use for this is comic book storyboards, which help visualize scenes before producing content.

4. Behind-the-Scenes of Events or Launches

Take your audience along during your prep for an event or a product launch. Show your workspace, test runs, packing, or planning. It gives a full picture of what happens before the final result.

5. Bloopers and Mistakes

Yes, even your failures or funny mistakes can help you bond with your audience. Sharing these shows that you’re real, not perfect—and people love that.

Where to Share Behind-the-Scenes Content

You can post BTS content on many platforms depending on your audience. Here are some ideas:

Instagram Stories or Reels: Short, casual content
TikTok: Fun, fast, behind-the-scenes moments
YouTube: Longer process videos, vlogs
Facebook and LinkedIn: Professional but personal posts
Blog Posts: Written stories about your journey or process
Email Newsletters: Personal updates and exclusive content

Use platforms where your audience already spends time. Mix photos, videos, and stories to keep things interesting.

Tips to Make Behind-the-Scenes Content Work Well

Now that you know what to share and where, let’s talk about how to do it right. Here are some useful tips:

1. Be Real, Not Scripted

People want to see the truth. Don’t try to act or fake perfection. Talk casually and honestly. Show real emotions, messy desks, or daily ups and downs.

2. Keep It Simple and Consistent

You don’t need fancy equipment. Your smartphone camera is enough. What matters is sharing consistently. Even one short BTS video a week can build strong relationships.

3. Tell a Story

Don’t just share random clips. Try to create a small story. For example: “Here’s how we planned our launch in 3 steps.” This keeps people engaged and interested.

4. Involve Your Audience

Ask questions, run polls, or let your audience vote on options. This builds community and encourages interaction.

5. Add Value

Even though BTS is casual, it should still give value. Teach something, inspire, or entertain. This makes people want to come back for more.

How Behind-the-Scenes Content Helps Build Authority

Besides building trust, this type of content also helps you build authority in your industry. Here’s how:

You show your knowledge instead of just talking about it.
You display the tools, techniques, and steps professionals use.
You become someone people look up to or learn from.
It builds your brand personality, making you memorable.

When people see the “how” behind your work, they respect the effort and skill you put in. They begin to see you as a leader or expert—even if you’re still growing.

Measuring the Success of Your BTS Content

If you want to know how your content is doing, track the following:

Views and Reach: Are people watching or reading your BTS content?
Engagement: Are they liking, commenting, or sharing?
Follower Growth: Are you gaining more loyal followers?
Feedback: Are people telling you they love the content or trust you more?

These signs show that your content is making an impact. Over time, you’ll build stronger relationships and a loyal community.

Real-Life Examples of Great BTS Content

Here are some brands that do behind-the-scenes content really well:

Duolingo on TikTok shows funny team videos and behind-the-scenes skits.
Canva shares employee experiences and office culture.
Glossier gives sneak peeks into product development and teamwork.
YouTube creators often post vlogs showing their editing, filming, and planning stages.

You can take inspiration from these brands and apply similar ideas to your own style and audience.

Final Thoughts

Behind-the-scenes content is one of the easiest and most effective ways to build trust and authority online. People want to see the real side of your business or creative process. They want honesty, connection, and a reason to believe in what you do.

You don’t need to be perfect. You just need to be genuine, helpful, and open. By sharing your story, showing your process, and involving your audience, you can grow a brand that people respect and support.