North America Biker Helmet Market Trends, Size, Segment and Growth by Forecast to 2030

Biker Helmet Market Overview

The biker helmet market was valued at US$ 238.70 million in 2019 and is projected to reach US$ 315.93 million by 2027, growing at a compound annual growth rate (CAGR) of 6.07% from 2020 to 2027.

Technological advancements and the development of innovative solutions have significantly improved the quality and performance of helmets compared to those manufactured two decades ago. Modern helmets now incorporate features that enhance visual appeal, ventilation, and overall efficiency. Manufacturers have also ensured that most motorcycle helmets meet national and, in some cases, international safety standards.

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The primary function of a helmet is to reduce head injuries during accidents by using soft materials to absorb impact. Additionally, helmets are designed to disperse the force of impact and prevent direct contact between the skull and external objects. In North America, helmet use is mandated by law, which has contributed to the rising demand for biker helmets in the region.

Market Drivers and Trends

The growing demand for motorcycles and all-terrain vehicles (ATVs), combined with rising disposable incomes, has played a significant role in boosting the biker helmet market across North America. In particular, the expansion of the middle-class population in several rapidly developing states has opened up new opportunities for helmet manufacturers.

Currently, market players offer a wide range of helmet styles, including half-face, full-face, off-road, and open-face designs. The integration of Bluetooth technology has further enhanced helmet functionality, enabling riders to connect earphones, microphones, and cameras—supporting vlogging and seamless communication. These innovations are creating promising business opportunities for companies in the market.

However, the increasing popularity and affordability of four-wheeled vehicles, along with accessible financing options, may limit the growth potential of the biker helmet market in certain segments.

Impact of the COVID-19 Pandemic

The COVID-19 pandemic, which began in Wuhan, China, in December 2019, quickly spread across the globe, affecting numerous countries, including China, Italy, Iran, Spain, South Korea, France, Germany, and the United States. Lockdowns, travel restrictions, and widespread business closures disrupted economies and industries worldwide.

The biker helmet market was not immune to these challenges. The pandemic led to factory shutdowns, supply chain disruptions, and a general slowdown in global economic activity, which negatively impacted market growth. Although the full extent of the pandemic’s impact is still unfolding, it has highlighted the vulnerabilities in the current manufacturing value chain and may prompt companies to reassess and adapt their supply chain strategies moving forward.

North America Biker Helmet Strategic Insights

Strategic insights for the North America Biker Helmet provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

Market leaders and key company profiles

  Arai Helmet, Inc. (Arai)

  Vista Outdoor Inc. (Bell)

  Caberg S.p.a.

  Dainese S.p.A

  HJC Corp

  LS2 HELMETS USA (TECH DESIGN TEAM, S.L.)

  Shoei Safety Helmet Corporation (Shoei Co., Ltd.)

  Lazersport (Shimano Inc.)

  STUDDS Accessories Ltd

  Vega Helmet USA

Regional Insights for the North America Biker Helmet Market

The geographic scope of the North America biker helmet market encompasses the specific regions where companies operate and compete. Understanding regional differences—such as varying consumer preferences (e.g., demand for certain helmet styles, materials, or safety features), economic conditions, and regulatory requirements—is essential for tailoring market strategies effectively. By identifying underserved areas and adapting products to meet local needs, businesses can extend their market presence and improve customer satisfaction. A well-defined regional focus enables more efficient allocation of resources, the creation of targeted marketing efforts, and stronger positioning against local competitors, ultimately driving growth in key segments across North America.

Motorcycle Market Trends and Safety Concerns

Motorcycles offer a more affordable and sustainable transportation option compared to cars, especially for individuals with lower incomes. Since 1945, the North American motorcycle market has grown significantly, evolving from imports to local assembly and eventually full manufacturing. The pace of this development varies by region, but once local production begins, motorcycle sales and the overall number of bikes in use tend to surge. However, it’s crucial to note that motorcycles are inherently less safe than cars, with a considerably higher fatality rate in accidents.

Helmet Market Segmentation: Full-Face Helmets Dominate

The biker helmet market is categorized by type into full-face, half-face, open-face, and off-road helmets. In 2019, the full-face helmet segment held the largest market share. This dominance is due to the superior overall protection, safety, and durability that full-face helmets offer for both on-road and off-road riding. Their widespread popularity among professionals and motorcycle enthusiasts across various regions, coupled with diverse product offerings from manufacturers, has significantly driven their market penetration.

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Author’s Bio
Akshay
Senior Market Research Expert at Business Market Insights